WHY CONTENT IS KING & CONSISTENCY IS QUEEN

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There is a lot of work that goes into creating a sustainable, respectable and valuable brand. Regardless of what social media shows us, it’s not always about your followers, but instead your engagement and influence with others. I recently read a post by Lauren Ash of BlackGirlinOm, that reminded me of my power to influence and it really resonated with me that I wanted to share it with you.

“It is my truth that to be truly influential, you have to be authentic. To be truly influential, you have to be moving in alignment with your values and your desires. To be truly influential, you only say yes to that which is in alignment.”

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Last year, I was focused on building my clientele that I didn’t have time to create my own content, so this year I intentionally made it a priority to set time aside each month to create and collaborate with others. Here are a few tips when creating content that will help you strategically connect with your community and build your brand.

Create a theme for each shoot and determine your focus. Be sure to express your vision to your photographer so that you’re on the same page. 

Ex: Ask yourself what do you want your readers to take away from this project? What is the purpose behind this photo? How does this image relate to your brand?

Tip: Find a photographer you enjoy working with and set-up a shoot every other month, so you’ll have consistent content and no excuse to not post. In the meantime, share timely updates and experiences, videos + boomerangs and when you’re feeling desperate repost someone’s picture and make it relatable to your brand, of course, credit the source.

Create a strategy to drive engagement once the post is published. 

Ex: Once the post is live, share on your social media accounts. Facebook and Twitter are great because readers can directly access the content by simply clicking on the image. Also, take advantage of the features and apps to schedule posts on these platforms to keep the engagement buzzin’.

Instagram, on the other hand, is more work. Once you add the link in your bio, direct your followers to “read more or check out the full post in my bio”. If you’re concerned about constantly having to switch out links in your bio check out this app called, Link Tree.

IG is filled with so many eye catchy images that you have to be strategic and make your image stand out. If you have a business account, utilize your analytics. It shows you data from when your followers are most active to where they’re from. One of the best times to post is 6pm – 10pm,  plus it will overlap to the next day 😉

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Listen and engage with your community. Survey them and find out why they follow you, what they’re in need of and what else they would like to see from you. One of my favorite quotes is, “closed mouths don’t get fed.” As a content creator, it can easily get draining constantly coming up with ideas, so simply ask and take note.

Consistency is KEY. Building a brand is all about trial and error. When something isn’t working, implement a new strategy. For instance, I used to have a pattern of quotes and images on my feed, but I was worried about the “aesthetic” that I wouldn’t post what I really wanted to. Once, I focused more on consistency vs aesthetic, I began to post one post per day sharing what I’m up to, videos, selfies and whatever I felt made sense for my page. I immediately gained 3 times more engagement and would also share more on my IG stories to interact with my community regularly.

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Remember your WHY & remain true to who you are.

There are millions of bloggers, influencers, and online resources so how will you stand out? Be personal, share your story and be transparent. There are so many people selling something on digital media that by you simply being your authentic self it will attract the right people. You’d be surprised how many things fall into place when you learn to follow your spirit and speak with your soul.

Much love & many blessings

Founder & CEO

Alexandra Wilson

Outfit Details: 

Entire look from Kiki Nass

Photography by: CJK

Envision. Create. Conquer.

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As we approach the mid-year mark, I feel my mind begin to shift into perspective of self-reflection. I’m overflowing with love, gratitude, motivation, and humility as I prepare to finish the year strong. Flash back: 2 years-ago I was a college graduate and wasn’t sure how my journey would look, but I knew I had the power to create it on my own terms. I reached out to an old employer, to propose that I help rebrand their fashion boutique. I had worked with them in-store as a stylist/sales associate for eight months, so I was familiar with their brand and clientele. That immediately turned into a full-time Public Relations opportunity where I taught myself the ins & outs of building a brand and connecting with your community.

Now, if you are familiar with PR you already know that the #1 rule is: “If you don’t know, get familiar aka fake it til’ ya make it.” I challenged myself to wear many hats and learn the game of PR such as : social media manager, marketing director, moderator and content creator, it simply depended on the day and objective.

Don’t ask how to do it, just make sure it gets done. 

Queens-Hotel-31Once I became aware of my value and how I could leverage my skills to help others I saw a need for women in business. I noticed women were creating businesses rapidly, but weren’t aware of how to market themselves or their business. They downplayed their talents and referred to it as “a hobby or lil’ something I do here and there”. I was inspired to show them they can own their purpose and conquer their dreams. They had everything they needed to create the life they deserved and I wanted to motivate them to go get it!

What’s the greatest lesson a woman should learn?

That since day one. She’s already had everything she needs within herself. It’s the world that convinced her she did not.

-Rupi Kaur

Queens-Hotel-33I’ve worked with hair salon owners, health/beauty connoisseurs, event planners and more. I say all this to share my testimony. In the beginning of my journey, I made mistakes, took some L’s and didn’t manage my money efficiently, but it was preparation for what lied ahead.

Fast forward to today: I’m working full-time at NaturallyCurly, the largest online haircare platform dedicated specifically to natural and curly hair. I’m creating and sharing compelling stories to empower women to embrace their beauty and walk in their purpose.

Coincidence? Nah. It’s called fate. 

By immersing myself into the community and sharing my gifts I was able to grow and leverage my network. I gained experience in the PR/Media industry and learned things that no book could have taught me. I truly feel everything is connected and each level in your life you must take risks and challenge yourself in order to move forward to the next level. With every opportunity, we have two options: step forward into faith or step back into safety.

You are exactly where you’re supposed to be. Walk in your light and live in your purpose. No matter what it takes, you are able and it is possible.

This season I encourage you to start thinking bigger, praying bigger & expecting bigger. God wants to take you where you’ve never been.

Be gentle with yourself and remember to honor the process.

It Gets Greater Later.

Queens-Hotel-37Don’t ever stop believing in your personal transformation. It’s still happening, even on days when you may not realize it or feel like it. 

Dress: Zara

Shoes: Aldo

MUA: Cassie Ybarra

Photography: Cassandra J. Klepac

Much love & many blessings

Founder & CEO

Alexandra Wilson