Envision. Create. Conquer.

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As we approach the mid-year mark, I feel my mind begin to shift into perspective of self-reflection. I’m overflowing with love, gratitude, motivation, and humility as I prepare to finish the year strong. Flash back: 2 years-ago I was a college graduate and wasn’t sure how my journey would look, but I knew I had the power to create it on my own terms. I reached out to an old employer, to propose that I help rebrand their fashion boutique. I had worked with them in-store as a stylist/sales associate for eight months, so I was familiar with their brand and clientele. That immediately turned into a full-time Public Relations opportunity where I taught myself the ins & outs of building a brand and connecting with your community.

Now, if you are familiar with PR you already know that the #1 rule is: “If you don’t know, get familiar aka fake it til’ ya make it.” I challenged myself to wear many hats and learn the game of PR such as : social media manager, marketing director, moderator and content creator, it simply depended on the day and objective.

Don’t ask how to do it, just make sure it gets done. 

Queens-Hotel-31Once I became aware of my value and how I could leverage my skills to help others I saw a need for women in business. I noticed women were creating businesses rapidly, but weren’t aware of how to market themselves or their business. They downplayed their talents and referred to it as “a hobby or lil’ something I do here and there”. I was inspired to show them they can own their purpose and conquer their dreams. They had everything they needed to create the life they deserved and I wanted to motivate them to go get it!

What’s the greatest lesson a woman should learn?

That since day one. She’s already had everything she needs within herself. It’s the world that convinced her she did not.

-Rupi Kaur

Queens-Hotel-33I’ve worked with hair salon owners, health/beauty connoisseurs, event planners and more. I say all this to share my testimony. In the beginning of my journey, I made mistakes, took some L’s and didn’t manage my money efficiently, but it was preparation for what lied ahead.

Fast forward to today: I’m working full-time at NaturallyCurly, the largest online haircare platform dedicated specifically to natural and curly hair. I’m creating and sharing compelling stories to empower women to embrace their beauty and walk in their purpose.

Coincidence? Nah. It’s called fate. 

By immersing myself into the community and sharing my gifts I was able to grow and leverage my network. I gained experience in the PR/Media industry and learned things that no book could have taught me. I truly feel everything is connected and each level in your life you must take risks and challenge yourself in order to move forward to the next level. With every opportunity, we have two options: step forward into faith or step back into safety.

You are exactly where you’re supposed to be. Walk in your light and live in your purpose. No matter what it takes, you are able and it is possible.

This season I encourage you to start thinking bigger, praying bigger & expecting bigger. God wants to take you where you’ve never been.

Be gentle with yourself and remember to honor the process.

It Gets Greater Later.

Queens-Hotel-37Don’t ever stop believing in your personal transformation. It’s still happening, even on days when you may not realize it or feel like it. 

Dress: Zara

Shoes: Aldo

MUA: Cassie Ybarra

Photography: Cassandra J. Klepac

Much love & many blessings

Founder & CEO

Alexandra Wilson

Finish Strong: 7 Ways to Bounce Back from Burnout


Now that Thanksgiving has passed, it has officially set in that this year is almost over – it’s crunch time! After a week full of family, friends and food, it took me a couple days to gain momentum and get back in the swing of things. Anytime I feel stressed or under pressure, I go out for a run to free my mind. Over the weekend, I ran the trail around Lady Bird Lake and was inspired to share some inspiration to encourage you to bounce back and power up!

Whether you’re working towards meeting yearly goals, studying for finals or finishing up projects, it’s time to recharge & plan our power moves for the first quarter of 2017.

If you’re feeling overwhelmed, stressed or uninspired take a deep breath & remember why you started. Here are a few tips to recharge:

  1. Meditate: Close your eyes and visualize your goals, dreams and aspirations. Speak positivity into your life and create a daily affirmation like “My ability to conquer my challenges is limitless; my potential to succeed is infinite.”
  2. Take a Break: Do everything in moderation. Give yourself 15 min breaks throughout the day to refresh your brain. Stand up, stretch and eat a healthy snack to get some energy.
  3. Write: Wake up each morning with intentions to conquer the day. Write down your thoughts, goals and to do’s. Then ,create a priority list and how you’ll you take action. Remember, small plans first, with realistic goals, builds confidence, then make bigger plans with bigger goals. Always have a plan.
  4. Unplug: Put the phone down, turn the TV off and get off the computer. Escape the digital distraction, information overload and experience the people around you. Life moves pretty fast, if you don’t stop and look around, you could miss it.
  5. Get Active: Remember, health is wealth. Give yourself at least 30 minutes a day to go out for a walk, dance to your favorite playlist or attend a yoga class. Make it count!
  6. Read: Find a cozy corner and cuddle up with your favorite book. Get carried away in a good story and let your mind wander.
  7. Practice gratitude: Be grateful for how far you’ve come & trust that you’ve got everything inside of you to conquer what lies ahead. Remain grateful for all lessons and blessings you have endured this year, it’s only preparing you for what’s to come.

Remember, you become what you believe. Make your next move your best move. You hold all the power to success. Your mental health is just as important as your physical health. Finish strong and conquer from within.

Much love & many blessings,

Founder & CEO of Queens Conquer

Alexandra Wilson